“This system blew away our old outreach methods. We got more meetings in 3 weeks than in the previous 6 months combined.”
— Ryan C., VP of Sales, ZenaTech
Client: York Consulting
Industry: Staffing & Recruiting
Goal: Reach HR decision-makers in fast-growing tech startups and book qualified discovery calls
The Challenge
York Consulting relied heavily on LinkedIn and referrals but needed a scalable way to reach new hiring managers. Their team struggled to get consistent replies through traditional outreach.
The Solution
We launched a cold email campaign targeting tech startup founders and HR leads. Our approach included:
Role-specific messaging tailored to hiring urgency
Segmented lists by company size and tech stack
Follow-up sequences written to feel conversational, not automated
Domain warm-up and sender reputation management
The Results
1,500 emails sent
48% open rate
11.2% reply rate
19 discovery calls booked
12 successful placements within 45 days
“The results were fast and real. Cold email helped us tap into a pool of hiring managers we couldn’t reach before.”
— Lisa M., Managing Partner, York Consulting